What our On-Target program does:
Our data driven approach presents your advertisements to the people who you want to reach the most: It’s only your predefined audience where they are online – wherever that might be.
You know only the right people will see your ad and click through because you will have handpicked them. Customers, prospects, potential suspects, distributors/dealers– the list includes anyone you want to drive to a specific website landing page; and you are paying only for impressions served to your specific list.
Our system will not only drive your brand awareness but also provide measurable prospect traffic back to your website while reducing cost & streamlining results.
Our On-Target program is a unique new way to drive the right traffic to your website at the lowest possible cost:
Our extensive ecosystem of websites covers some of the world’s most popular websites. The network is vast and includes major and local news stations such as the New York Times, Wall Street Journal, as well as professional sports site such as the NFL, NHL, MLB, NBA, PGA, NASCR just to list a few. Regardless of your clients interest we will be able to track them to the websites which they most frequent and present your ad. Targeted websites can also be customized to your specific industry or prospects interest.
The On-Target program is right for you if:
You want to increase your market coverage quickly, without putting additional burdens on your IT, Sales or Marketing departments.
You spend money on Google Ads or other search engine media programs
You want to pay only for high-quality engagements specific to your audience.
How on-Target Works
You supply a targeted audience list of between 1,000 and 40,000 names. They can be:
Current buyers or anyone who has purchased from you in the past
Leads currently being worked by your sales team, basically companies where you want to influence as many people as possible
Companies you think (or know!) should be buying from you, but for some reason you are not yet calling on
We target and optimize each campaign so that it only seeks out the exact prospect matches you provided to place your ad while they are engaged online either through a trade publication or other online content.
The success of every targeted marketing effort, hinges on accurate data. You of course can use your Pinpoint Techs files, but you can also use your own list of clients and prospects. The data fields we require are:
- Email Address
- Phone Number
- First Name
- Last Name
- Zip Code
- Company Name (if B2B)
You provide a customize landing page for your ads which is designate for only our referral links.
Cost: Minimum Program: $3,000 per month
You provide between 1,000 and 40,000 contacts to target
Approximately 80,000 ad impressions served to your target audience
Ad creative services available if needed: ($500 for the 9 ads)